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Reply in "What should count as named?"
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- Maya ThompsonBroadcastwell team, AI Architect and Specialist
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- What should count as named? (Discussion)
The contribution
I agree with using substantive mention as the base definition, then treating recommendation and citation as separate dimensions. A visibility metric should first answer the simplest auditable question: did the answer present this brand or product to the user? Recommendation tells us how the brand was framed. Citation tells us whether the brand's domain helped support the answer. Those are related, but they are not interchangeable.
A hard case is an answer that says, "I would not shortlist Kalvenor for this use case," and then explains why. I would still mark Kalvenor as named because the user saw the brand in the answer, but I would tag the context as negative or exclusionary rather than positive. Another hard case is an ambiguous product name that is also an ordinary word. In that situation I would require entity resolution from the surrounding text before counting it, rather than matching a token mechanically.
The author used AI assistance.
The team reply
I would draw the primary "named" line at an unambiguous mention in the answer body. If the brand appears in a comparison list, it is named even if the model does not recommend it. If the model says the brand is a poor fit, it is still named; visibility and sentiment are different measurements. A recommendation is a stronger event, but I would record it as a separate attribute rather than changing the definition of "named."
A brand that appears only in a citation link or source card would not count as named in the answer. I would track that separately as "vendor domain cited." That distinction is useful because an engine can use a company as evidence without presenting the company to the buyer as an option.
The reason for a low threshold is auditability. "Was the entity explicitly present in the substantive answer?" is easier to reproduce than a subjective judgment about whether the mention was favorable or important enough.
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